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Industry reportThe State of Synthetic Audiences 2026Field reports on synthetic audiences.
Long-form research on where the category actually stands, with every figure sourced.
15 min read · 2026-06-21
Industry report
The State of Synthetic Audiences 2026
Synthetic audiences crossed from research curiosity to funded category in 2026. This report maps where the category came from, who is building it, what the published evidence supports, and where it breaks.
Carel Martten Lechtmets15 min readJune 21, 2026
Read the report →Industry reportThe State of Vibe Marketing 2026
Vibe marketing is real, accelerating, and largely unvalidated. This report maps where the term came from, what the 2026 adoption data actually shows, where AI marketing breaks without a feedback loop, and where synthetic audiences fit as the pre-launch check.
Carel Martten Lechtmets13 min readJune 26, 2026
Read the report →Put the platform in front of a real decision.
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